THE INFLUENCE OF COMPETITIVE STRATEGIES ON BUSINESS PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
This study examines the influence of competitive strategies on business performance. Objectives include: (1) evaluating the effectiveness of different competitive strategies, (2) analyzing the relationship between competitive positioning and market share, and (3) assessing the long-term effects on business growth. A survey design is employed to gather data from a diverse respondent pool. Using Taro Yamane's formula, a sample size of 340 is derived, ensuring reliability and accuracy. The case study focuses on the telecommunications sector in Lagos, Nigeria, where competitive strategies are crucial. The reliability coefficient score is 0.87, indicating high reliability. Findings reveal that well-formulated competitive strategies significantly enhance business performance by improving market positioning, increasing market share, and driving business growth. Recommendations include developing comprehensive competitive strategies and regularly reviewing and adjusting them to adapt to market changes and maintain a competitive edge.
Related Project Materials
AN INVESTIGATION INTO THE IMPACT OF HUMAN CAPITAL TO THE GROWTH AND DEVELOPMENT IN NIGERIA
ABSTRACT
The present study examined human capital development and economic growth in Nigeria using annu...
THE USE OF PERFORMANCE APPRAISAL AND REWARD SYSTEM IN ENHANCING EMPLOYEE PERFORMANCE IN AN ORGANISATION
EXCERPT FROM THE STUDY
Efficiency on the other hand is productivity of estimated effects; specifically productivity with...
FINANCIAL REPORTING CHALLENGES IN THE DIGITAL ECONOMY
Abstract:
This study examines the financial reporting challenges faced in the digital economy in Lagos...
IMPACT OF TAXATION ON SMALL AND MEDIUM SCALE BUSINESS IN NIGERIA
ABSTRACT
Small and Medium Enterprises play a very important role in development of the Nigerian Economy...
EFFECTIVE CREDIT ADMINISTRATION AS AN ANTIDOTE TO CORPORATE FAILURE
ABSTRACT
One of the major problems confronting the Nigerian banking industry today is the increasing incidence of loan d...
A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE
BACKGROUND TO STUDY
As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is gett...
ERGONOMIC ASSESSMENT OF PHYSIOLOGICAL COST OF SOME SELECTED HOUSEHOLD CHORES PERFORMED BY HOME MAKERS IN KADUNA METROPOLIS, NIGERIA
ABSTRACT
This study examined the ergonomic assessment of physiological cost of household work among women in Kaduna metropolis, Nigeria....
RELIGIOUS CONFLICTS IN NIGERIA: ISSUES AND SOLUTIONS
Introduction
Many will attest to it that the Jos crisis vividly exemplifies or by locus classicu...
THE ROLE OF MONETARY POLICY IN THE MANAGEMENT OF INFLATION IN NIGERIA
Abstract
Monetary policy consists of discretionary measures designed by monetary authorities to regulate and influence t...
ANTICONVULSANT STUDIES OF THE METHANOL EXTRACT AND FRACTIONS OF CASSIA SIAMEA LAM. (FABACEAE) IN MICE AND CHICKS
ABSTRACT
Cassia siamea is a shrub belonging to the Fabaceae family, native of Southeast Asia. The plant is commonly used in traditional m...
